Data Cleansing API for Automotive Customer Records

Customer records can become outdated long before your next campaign. Someone may have sold their car, moved house or experienced a vehicle theft. A record that was accurate when it entered your system can later lead to an irrelevant reminder or an uncomfortable conversation.

Our Data Cleansing API helps you check the circumstances behind your customer records before you use them. We combine vehicle checks from Vehicle Data Global with contact suppression services from Sagacity, giving your applications a practical way to identify records that need different treatment.

For dealers, workshops, automotive marketing teams and software providers, the objective is straightforward: contact the right person with a message that still makes sense.

Check whether the vehicle relationship has changed

A previous service visit or vehicle purchase does not tell you whether the customer still keeps that vehicle. Continuing to send reminders based on an old association can make your business appear inattentive.

Our Keeper Check identifies whether a recorded keeper change has occurred since a supplied last-seen date. Available from registration mark or VIN through the relevant endpoint, it helps your software flag customer-vehicle relationships that may need updating.

Your CRM can pause a vehicle-specific campaign, ask staff to review the association or invite the customer to update their details. A keeper-change result is a signal to reconsider the relationship; it does not identify the new keeper or automatically update your customer database.

Stop reminders for vehicles recorded as scrapped

Service and MOT campaigns depend on the vehicle remaining relevant to the customer. A reminder for a car that has been scrapped wastes time and can reopen an unwelcome conversation about an accident or mechanical failure.

Our Scrap Marker Check helps identify vehicles recorded as scrapped since your supplied last-seen date. Your application can use the result to remove the vehicle from an upcoming reminder journey or send the record for review.

This gives aftersales teams a practical way to distinguish a missed booking opportunity from a vehicle that should no longer receive routine reminders. The customer relationship may continue, even when the old vehicle relationship has ended.

Recognise when vehicle theft changes the conversation

Routine marketing can feel particularly misplaced after a vehicle theft. A service offer or reminder referring to the stolen vehicle may suggest that your business has not understood the customer’s circumstances.

Our Stolen Check for data cleansing identifies vehicles recorded as stolen on the UK Police National Computer. Your workflow can use that information to pause routine vehicle communications and prompt a more appropriate review.

This endpoint is licensed for data-cleansing use. It should be selected for managing existing records and customer contact; other workflows, including vehicle history reports, require an appropriately licensed service.

Handle deceased contacts with care

A database can retain a customer record long after the person has passed away. Continuing promotional contact can cause distress to family members and undermine the care you put into customer relationships.

Our Deceased Check, checks supplied customer details against deceased records. It uses The Bereavement Register and supporting third-party datasets to help identify contacts requiring suppression.

Your system can flag a matching record, prevent it entering a promotional campaign and route it through your established handling process. Building this step into campaign preparation helps your team act consistently, rather than relying solely on returned post or a manual notification.

Identify contacts who have moved

An address collected several years ago may no longer be suitable for customer correspondence. Sending a campaign to that address creates avoidable printing and postage costs, while the intended recipient never sees the message.

Our Goneaway Check uses Sagacity’s suppression data to identify contacts who have moved from their last-known address. A forwarding address may be returned where available.

Your application can suppress the old address, flag the customer record for review or support an update process. The result helps you decide how to handle the record before committing further campaign spend.

Put cleansing where it can change the outcome

Periodic database reviews are useful, but another change can occur before the next communication. Checking near the point of use gives your workflow a more timely basis for deciding whether to continue.

You could check records before a postal campaign, before releasing service reminders or before creating a call list. Your software then applies the appropriate action: proceed, suppress, review or request updated details.

Our cleansing endpoints use pay-on-results charging according to their individual terms, helping you align data expenditure with identified changes or matches. We can help you select checks, plan when to run them and connect the results with your existing systems. Begin with the communication you want to improve, then build the checks around that decision.

Start with our free sandbox to explore the requests and example responses before using live cleansing data.

Choose PrePay for an initial implementation or occasional campaigns. Business and Enterprise monthly plans offer options as usage grows, while bespoke pricing supports higher-volume requirements.

For data cleansing, estimate the records you will screen, how often checks will run and which results are chargeable. Individual endpoints use pay-on-results terms, so review those alongside the subscription options.

Explore pricing and subscription plans.