Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance.
Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records. Data is collected directly from the bereaved and/or third party sources of actual deaths with no assumed data included.
This service is the most efficient, accurate and cost effective way to ensure customers who have passed away are removed from your marketing campaigns.
Pay-on-results* pricing allows you to check prior to each contact with your customers, minimising cost whilst achieving the highest level of protection for your brand.
Key features:
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Utilises the Bereavement Register
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Cross referenced against multiple third-party datasets to deliver an accurate and comprehensive service
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Pay-on-results pricing*
- From 70p per result
*Pay-on-results mean you only pay for checks where a deceased record is found.